El Salvador is one of the most attractive countries in the region to establish and operate a business. In recent years, the Financial Times’ FDI Intelligence magazine has ranked El Salvador among the most cost-effective countries in the region.
El Salvador is an export platform to reach major markets thanks to the broad network of trade agreements with 42 countries in the Americas, Europe, and Asia. Together they represent a potential market of 1.2 billion consumers. These agreements provide flexible rules of origin, and the elimination or major reductions in import tariffs.
El Salvador has the energy your business needs. We are fueled by one of the greatest work force in the region and supported by the most cost effective and modern infrastructure in Central America.
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Business Climate
Access and Connectivity
Legal Framework and Incentives
Human Capital
Investment Opportunities
Setting Up and Operating a Business in el Salvador
El Salvador is one of the most attractive countries in the region to establish and operate a business. In recent years, the Financial Times’ FDI Intelligence magazine has ranked El Salvador among the most cost-effective countries in the region.
El Salvador is an export platform to reach major markets thanks to the broad network of trade agreements with 42 countries in the Americas, Europe, and Asia. Together they represent a potential market of 1.2 billion consumers. These agreements provide flexible rules of origin, and the elimination or major reductions in import tariffs.
Excellent nearshore outsourcing opportunity for US, Canada and Latin America
Over these past years, El Salvador has emerged as a complementary platform for the delivery of quality outsourcing services based on one of the most cost-effective locations in Central America. El Salvador has modern and advanced telecommunications infrastructure where multi – region, multi-delivery and multi-solution business services can be developed.
Globalization and increased market competition is forcing organizations to reevaluate how they deliver fundamental business activities. Organizations are modifying their operating models to capture labor arbitrage benefits, capitalize on specialized skill sets, improve service delivery and focus on the core business activities that provide strategic differentiation. To achieve these, organizations are leveraging their service delivery transformation in El Salvador, which is a proven door of entry for companies seeking access to the U.S. market and Spanish-speaking countries in Latin America.
These services are provided from El Salvador with neutral English and Spanish capabilities in sub-sectors such as Contact Centers, Call Centers, Captive Service Centers, Excellence Services Centers, Shared Services Centers – under both the Hub and Spoke Business Model and the Hybrid Business Model (KPO’s)-, and Business Process Centers for Common Corporate Functions (BPOs), both vertical and horizontal, as well as Data Processing Centers, among others.
Currently, the country is home to many internationally renowned companies, creating 16,500 direct jobs, 11,000 workstations and represents more than 55 local and foreign companies. These companies, according to official data, are among the 25 largest private employers in the country and are part of the top ten most important industries on this list.
Some of the companies that have found a strategic partner in El Salvador are:
The sector continues to advance and now the country is also hosting centers that provide business process outsourcers (non-voice BPOs and comparative centers), that have taken advantage of the technical and university education of our Salvadoran talent.
Sector opportunities:
Contact Centers:
Product sales
Order taking
Cross sale & Up sale
Customer Relationship Management
Technical support
Customer service
Customer Surveys
Technical support for guarantees
Customer retention and acquisition
Incoming and outgoing call service
Appointment scheduling
Business Process Outsourcers (BPOs) and Shared Services Centers:
Transaction Management
General Accounting
Data and Order Processing
Bank Reconciliations
Procurement
Fixed Asset Accounting
Human Resources Management
Inventory Accounting
Financial Reporting
Performance Management
IT Services:
Software development, Help Desk, testing, business process management (BPM) and applications management.
Applaudo Studios, El Salvador
Advantages of investing in El Salvador:
Outstanding Human Talent
Neutral accent in both English and Spanish
Excellent industry performance indicators, especially in:
Sales (differentiating ability of Salvadorans)
Customer Satisfaction (C-SAT)
First call resolution (FCR)
Cultural affinity with large markets like the U.S. and Europe
Outstanding Work Ethics, compared with other countries in the region: loyalty, dynamism, warmth and low turnover
150,000 students enrolled in higher education programs. In addition, it is estimated that 3% of the population speaks English (between basic and advanced)
Excellent Telecommunications Platform
Open and competitive telecommunications market
Guaranteed redundancy telecommunications
Local and international communication companies providing a broad spectrum of services at competitive costs
Time Zone
El Salvador shares the same time zone as the central United States (CMT), which means it is six hours behind Greenwich Mean Time (GMT).
The International Services Law grants attractive tax incentives to companies wanting to establish operations in the country
Jessica Bukele Digital Technologies & BPM Investment Specialist
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